Sustain (UK) Ltd was formed in 2009 as a ‘Not for Profit Company.’ (No. 7084201) This was in response to a growing need for quality social housing-related support and accommodation for vulnerable homeless people in the West Midlands.

The vision was that “Vulnerable/homeless people deserve the opportunity to live in housing of a decent standard and that a salaried, committed and trained workforce could be recruited locally that shared this vision.”

As of April 2022, we have a total of 414 properties with 113 housing providers, providing some 2160 beds in the city. 

These numbers are growing as we aspire to support the growing number of vulnerable people in society. Therefore, we are looking to expand so that we can support as many people as possible. If you are a housing and support advisor and would like more information, please click here to find out more about helping us with our vision.

Our board is dominated by independent Non-executive directors – Who have considerable board-level experience in the sector and professional knowledge and expertise in disciplines that will assist the board’s development and the journey towards full compliance with the Regulator of Social Housing.

Our directors

Ian MacGregor

Acting CEO

Surjit Khaira


Gregory Cain

Non-Executive Director

Sian Piercy

Non-Executive Director

Andrew Edwards

Non-Executive Director

Martin Shields

Non-Executive Director